Brand Identity

The current Aiplex identity was redefined in 2009. The brand represents corporate values associated with Aiplex Software Pvt. Ltd. and it composes of the following mutually dependant factors: Commitment and Passion.

The colors (Black & Red) used in the LOGO has both rational & emotional aspects. The color Black represents the color of the hidden, the secretive and the unknown, creating an air of mystery. It keeps things bottled up inside, hidden from the world. The color Red indicates life, dynamism & auspiciousness. It makes aesthetically appealing & conveys the message as “ready to take action”, or passionate about things we do.

Year 2010 was an important milestone in our brand journey. This step of changing the LOGO guided the organization to deliver a consistent, differentiated brand experience; helping content owners to build their brand in the hearts and minds of people. Our brand defines the commitment to deliver solutions that are advanced, effective & affordable to all the customers irrespective of their geographical locations.